Spam filters flag emails containing specific "trigger words" or phrases that sound overly promotional, manipulative, or aggressive. Avoid terms like:
"Free," "Guaranteed," "Act now," or "Limited time."
Excessive use of exclamation marks (e.g., "Save BIG today!!!").
Overly financial or urgent language, like "Earn $$$ fast" or "Risk-free."
Instead, use professional and conversational language to convey the value of your offering.
2. Maintain a Natural Tone
Use a conversational, natural tone instead of overly salesy language.
Avoid writing in ALL CAPS, as it is a red flag for spam filters.
Don’t overload emails with links, especially shortened URLs (like bit.ly), which spam filters may flag.
Limit embedded images or videos and ensure they are balanced with sufficient text. A good text-to-image ratio is at least 60:40.
4. Be Mindful of Your Email Structure
Personalized Subject Lines: Use clear, simple, and personalized subject lines to engage recipients without raising spam filters.
Example: “Quick Question for [Name]” instead of “HUGE Discount on Services!!!”
Short and Relevant Body Content: Stick to your point and include only necessary information.
Proper Signature: Include a professional signature with your full name, title, and contact information, establishing credibility.
