How to do Personalization for Generic Emails

In case you don’t have detailed information about your leads, you can personalize the email:

However, if you don’t have the first name of the prospect, too, you can personalize the email in the following ways: 

You can add first name in the email body by using dynamic custom variables. This you how you do it:  

"Hey {{firstName}}"

To add the time of the day, write sl_time_of_day enclosed with brackets like below: 

Good {{sl_time_of_day}}

To add the day of the week, write sl_day_of_week enclosed with brackets like below:

Happy {{sl_day_of_week}}

To add custom dates for booking a time or meeting with your lead, 

{{sl_date "2 days from now" "MMMM Do YYYY"}}

Or 

{{sl_date "10 minutes from now" "dddd, MMMM Do YYYY"}}

Further information: